![]() “The passion of the craftspeople on This Old House is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset - their home,” said This Old House Ventures CEO Dan Suratt. The company recently acquired the programming library from defunct shortform video startup Quibi (and hired a couple of executives from there) and is also taking on Nielsen’s Advanced Video Advertising business. The This Old House deal is the latest in a string of acquisitions for Roku as it looks to become a player in programming in addition to selling hardware to help users connect to streaming platforms. We are thrilled to welcome this incredible team, and we could not be more excited to help grow the brand for an entire new generation of home improvement enthusiasts.” “ This Old House created the television home improvement genre and is beloved by millions of fans. “As the top-rated home improvement program in America, This Old House has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” said Rob Holmes, vp programming at Roku.
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